Two weeks ago, I was invited to Citrine Beauty Bar in Phoenix for an event with the incredible May Lindstrom. May Lindstrom is a skincare line with the most luxurious, sustainable, organic, clean ingredients, each chosen with intention. If you know about my passion for clean beauty and skincare then you can see why I have fallen in love with this brand and their products!
At the event, May Lindstrom herself guided the attendees through a beauty ritual using her products, discussed beauty routine necessities, and even taught me how to create my own DIY sunscreen (recipe shared below).
Rather than sharing my own experience with her products, I wanted to share everything I learned from May! She has a wealth of expert beauty and skincare knowledge and let me pick her brain on her skincare line and the importance of a beauty routine. Read along as she answers my questions:
First Things First. What Inspired The Creation Of Your Brand?
The line was born from two things:
- A desire to create blissful times in my day for myself.
- Years of necessity, due to my highly sensitive and chemical reactive skin.
I yearned to create something that was simply luxurious and lovely. My foundation in purity and simplicity was solid but it was time to embrace playfulness in my beauty potions. I wanted to feel peace, joy, and celebration in my cleansing ritual as well as share that with every woman I loved and cared for.
What Beauty Industry Problem Were You Looking To Solve With Your Collection?
So often, clients come to me with skin that is simply overwhelmed or stressed from far too many harsh chemicals. It is our responsibility to provide abundant nutrition and hydration to our skin, but also be aware that our skin has the ability to heal itself if we let it. I created each of my products on that philosophy.
I trust in earth’s bounty and the wisdom of those who came before me. This collection is here to provide a catalyst for self-care, inviting you to create the time and space for the personal connection you deserve with yourself and your own skin.
What Is Your AM Routine?
As a mama of two running a quickly growing business, I keep it quite simple most days.
- Cleanse with The Honey Mud or simply splash and massage with warm water on days I am not showering. If I have a full shower and am going to wash my hair (every second or third day) then I take The Clean Dirt in with me rinsing after I shampoo and condition, massaging away the dead skin. On days I feel extra dry or sensitive I will massage in The Pendulum Potion first, then a blend of The Honey Mud Mask and The Clean Dirt goes right over top blanketing it. I’ll wear all three in the shower rinsing at the end.
- After every cleanse or treatment: HYDRATE. I tend to go in with The Blue Cocoon layered with The Youth Dew massaging into my soaking wet skin while warm in the shower or at the sink.
- Finally, I’ll finish with a generous mist of The Jasmine Garden, massaging deeply into my skin.
Quick ‘I only have 30 seconds’ fix: Mist skin generously with The Jasmine Garden then sweep The Blue Cocoon over any dry or sensitive areas.
What Is Your PM Routine?
- Cleanse with The Honey Mud.
- Hydrate with The Blue Cocoon layered with The Youthful Dew (going a little extra generous for an overnight treatment, paying special attention to nourishing the eye area).
- Mist with The Jasmine Garden while continuing with a facial massage similar to the morning ritual.
What About Masks?
1-2x a week I will indulge in a full masque treatment with The Problem Solver . While I love the idea of this happening with a specifically carved out hour in the evening, complete soft music, candles, and a bath – that’s just no often the reality.
Normally I apply the masque thick and quick first thing in the morning while still in pj’s, I’ll pack my daughter’s lunch, do a little cleanup around the house, or attend to some emails while I let the formula do its magic. Once I hop in the shower, I gently rinse it off and treat with The Blue Cocoon, The Youth Dew, The Jasmine Garden, and then The Pendulum Potion (which I even put on the ends of my hair).
What Routine Do You Suggest To Someone New To Clean Skincare?
There is no one-size fits all for skincare and I always encourage clients to reach out for personalized recommendations, tips and tricks that will help them meet their own goals.
Anyone can email firstname.lastname@example.org anytime and we’ll be at your side to guide you through as deeply as you want to go. Outside of this – you can dive into my personal routine and tweak it as feels good to you. This is a great starting point.
Nowadays, We Are Focused On Immediate Results. But How Long Is Long Enough Until We Decide If A Product Works For Us?
I encourage my clients to be consistent for at least 90 days with our collection. Changes in the skin happen over time, and when working on the body as a whole, not just product regime.
It’s important to remember that our skin likes consistency. It can take time to find your natural rhythm. Let go of your expectation that every product is going to be a hit. Just as it took years to find your current favorites, it will take time to find new products, ingredients, and brands that really resonate with you as an individual. Be patient and be gentle with yourself.
What Is The ONE Product From Your Collection You Can’t Live Without?
The Blue Cocoon is my absolute favorite treatment of all time, on this entire planet. It is essentially the most beautiful facial oil you’ll ever experience in a unique waterless and waxless balm form. In the jar, it is solid. But once it touches the skin it turns into a lovely fluid.
It is used both as a daily hydrator and a special spot treatment for skin that is inflamed, damaged, acneic, or irritated. It is a powerful anti-inflammatory and soothes skin providing the perfect level of hydration and healing. It works wonderfully for all skin types, especially those prone to eczema, psoriasis, dermatitis, and rosacea. It has been a lifesaver for everything from bug-bites, post-surgery scars, razor burn, hemorrhoids to nail infections.
The unique formula contains the world’s most incredible blue tansy which is used to reduce anxiety, sleep disorders, and soften the feeling of being out of control.
If You Could Give Just ONE Recommendation For Healthy Skin, What Would It Be?
We cannot underestimate the importance of treating ourselves well from the inside out. If you are stressed, exhausted, having hormonal imbalances, and eating poorly… you will simply not shine on the exterior. Do whatever you can to find your rhythm and establish your balance in this world.
Eat the rainbow. Nutrition is key. Your inner health is reflected in your outer beauty. You will not only look lovely but you will feel amazing. Flood your plate with fresh greens, blood reds and oranges (beet, sweet potato), blues and violets (berries, red cabbage), and a rotating variety of whole grains and legume.
Hydrate. Chew. Rest.
Is Your Collection Safe For Pregnancy And Children?
My entire collection is safe for pregnancy and breastfeeding. I was in the final development stages of my line during my first pregnancy, launching with our first retailer literally the morning after my darling daughter was born!
The Blue Cocoon is invaluable in my baby emergency kit. This formula is incredibly soothing for delicate skin on any areas of irritation like cuts, scrapes, sunburns, bug bites, diaper rash, eczema and all of those normal childhood ouchies.
Thank you so much to May for taking the time to answer my questions!
DIY Sunscreen: Yes, It’s Possible!
This was on of the most exciting things I learned at the Citrine event with May. Not a single harmful chemical is found in this homemade natural sunscreen. SO many of the popular sunscreens on the market include toxic ingredients like Oxybenzone and Octinoxate which act as estrogen in the body, creating hormone imbalance and allergies.
Here’s how to make your own natural sunscreen:
Look for “uncoated non-mano” zinc oxide because it cannot penetrate the bloodstream. Zinc Oxide sits on top of the screen and blocks UV rays. Shea butter and seed oils are also UV protectors with a natural SPF, which is why The Blue Cocoon is the perfect mixture with the Zinc Oxide. This is absolutely kid safe. Diego has not had one burn since using it!
I am so excited to share all of this information, thank you to May Lindstrom for all your wisdom! I would LOVE to hear your experiences with her products, advice and even the sunscreen. Let me know in the comments below or on my Instagram and make sure to check out Citrine Beauty Bar for May’s collection.